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MITSUBISHI

XD49 and Mitsubishi Motors joined forces to create an unforgettable experience in the heart of Charoen Krung.

Awakening Bangkok | Charoen Krung, 2019

Tasked with unveiling the new Mitsubishi car model. XD49 Interactive team designed augmented games in order to bring the digital world into physical spaces. These fun, participatory games offer the public a never-before-seen form of entertainment experience for car unveiling, indoors and outside.
With the help of cutting-edge technologies, interactive apps, and creative multimedia content, augmented games encourage collaboration and human connection, all while respecting physical distancing protocols.

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